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Email Marketing 101: How to Advertise Through Email

May 23, 20233 min read

Email marketing is a great way to get your business or brand out there. Keep reading for a guide on everything you need to know.

From encouraging online reviews to promoting your business on social media, there are a variety of different ways to reach current and potential customers. But one absolutely key strategy for businesses — big and small — is email marketing.

Email marketing can help you engage your audience and boost awareness around your brand, but you want to make sure you're doing it right from the start. Here are four email marketing tips to help you do just that.

1. Build the Right Audience

Email marketing offers a high return on investment for businesses, so it's important to do it the right way. To start, consider who you're trying to reach and build your email list.

This list could consist of existing customers and other known contacts you want to reach. You can also encourage people to sign up to receive emails from you by offering incentives — such as discounts on their next order — and promising valuable content.

But before you send any emails, just make sure you've gotten permission from customers to email them.

2. Choose a Platform That Works For You

Just like you might ask the experts to help build a website that's both well-designed and SEO-friendly, you can also lean on other sources to help you create your email marketing campaigns.

This can be especially helpful when it comes to email marketing for beginners.

Platforms like Mailchimp and Constant Contact can help you easily build campaigns, monitor metrics like open rate and clicks, and create segments so you can target different parts of your audience.

3. Create Compelling Content

If you're wondering how to market through email, one of the first things you should nail down is what you're trying to do.

Setting clear, defined goals can help you decide what sort of content and email campaign will be the most helpful in boosting your business. You can send everything from company news and announcements to discounts and deals on your products.

You can also curate content for a newsletter that offers industry insights and updates, or try providing information about upcoming events that your company is hosting.

Depending on your business or brand, there are plenty of content options to choose from, no matter what your goals are with email marketing.

4. Email on a Schedule

Beyond what's in your emails, it's also important to consider when to send your emails. Open rates, for example, are typically higher on weekends. That's because people are less busy with jobs and their day-to-day responsibilities.

You'll also want to create a schedule for how often you're sending emails. Once per week can be a good starting place, and the exact number can depend on what type of business you are.

No matter what the magic number is, just make sure each email you send is meaningful and the content offers value to the customer. You don't want to overload their inboxes and lead people to unsubscribe.

Become an Expert at Email Marketing

Dipping your toes into email marketing might seem intimidating. But it's an essential strategy when it comes to growing your business. By considering your audience and providing useful content, you can engage customers and build your brand.

For more help with marketing, reach out to us today.

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