The Core System installs and runs the systems behind all six advantages together — that's where the compounding happens — but it does not include AI text or voice agents. The AI Boosts are where those live: the AI Assistant (text), AI Fast Start, and AI Team add conversation capabilities that Core doesn't touch. So a Boost works two ways: as a starting point when you want to fix one gap and prove the value before going all-in, or as an upgrade on top of a Core plan. Whichever order you go, everything you've built carries over. A real pathway: start with the Smart Website System ($97/mo) → add AI Fast Start when call volume grows ($197/mo) → upgrade to Core Basic when you want the whole engine. You end up with the complete system plus AI booking at $494/mo — your website, your agents, and everything they've learned intact the whole way.

The first weeks are where the real work happens. On a Core plan that's a full four-week install: your review engine, booking, CRM, campaigns, and follow-up systems built, connected, and tested. On an AI Boost it's training the AI on your business, connecting your channels, and proving it against real scenarios. The setup fee covers that build; the monthly covers running, monitoring, and improving it.

Whichever advantage your audit says you're conceding. That's why the audit comes first — it keeps us from selling you the wrong thing.

Nothing shuts off — ever. Your campaigns, follow-ups, and booking messages keep running. A high-usage month simply bills the additional messages at standard usage rates (we're talking pennies per message, and we'll always tell you before anything unusual). If you're consistently over, that's usually a sign your business has grown — and we'll talk about whether the next level saves you money.

Yes — and we're deliberately picky about when. Ads poured into a business that misses calls and forgets follow-up just buy leads that leak away. So we run advertising only for clients whose system is already capturing and converting — usually 60–90 days in, once the retargeting audiences your system has been quietly building are ready to work. When your numbers say you're ready, we'll bring it up. Your ad spend goes straight to the platforms, unmarked-up, every dollar visible.

Yes — every monthly plan can be paid annually with two months free: 12 months of service for the price of 10. Setup and build fees are one-time either way.

Most businesses do eventually — but almost nobody should start with more than one. We fix the biggest leak first, prove it's working, then talk about the next one.